Apple can divide the premiere of the main iPhone series into two events a year

Most Android smartphone manufacturers have at least two key events each year, which present their new models. Apple is used to having an important premiere annually, most often in September, when we see 4 new iPhone at one time. Soon, however, the US company can change its strategy and follow the example of Google, Samsung and other competitors.

This year, Apple has already introduced the iPhone 16e, and in September we are also expecting the premiere of the main series, consisting of 4 models – the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Slim and iPhone 17, writes Analyst Ming Chi Quo.

According to the beginning of 2026, we will see the iPhone 17e, which is contrary to recent information from another source, but given the flawless reputation of Kuo-I would rather trust his prediction.

Things will become even more interesting in the fall of 2026, when we will see the first major change in the portfolio and in the strategy with Apple’s smartphone. Then we expect the first smartphone with a folding display of the company, conditionally called the iPhone Foldable, and with it the iPhone 18 Pro Max, iPhone 18 Pro and iPhone 18 Slim. Yes, it is impressed by the lack of a standard iPhone 18. However, it has not dropped out of Apple’s plans, but simply shifts – for the beginning of next year.

Quo claims that Apple will take out the standard model from its main series and display it early in the year with its lightweight version. In this case – the iPhone 18 will come out a few months after the other models in the series, in the first half of 2027, and the iPhone 18E will be shown.

Apple’s strategy will continue with the iPhone Foldable 2, iPhone 19 Pro Max, iPhone 19 Pro and iPhone 19 Slim, expected in the second half of 2027. An interesting addition here is that the iPhone 19 Slim will have a larger display than the iPhone 18 Slim.

The main reason for Apple to adopt a schedule with two key premieres of the year is the fading competition, especially in China, writes Ming-chi Quo. According to him, these change will allow the US company to be more competitive.

In addition, due to serious competition, Apple should and seem to start offering more iPhone models. However, the launch of all of them on the second half of the year would not be a good strategy and a risk that some of the devices will be overshadowed by more prominent models.