Producer for Apple: “Magnificent marketer in the universe” for TV+content

Direct criticism of business partners of Apple was one day: app providers or suppliers of components remained calm, unless they were serious conflicts or behavior worthy of complaint. Since Apple has also entered the content of Apple with its streaming service TV+, conflicts have become much more common: For example, directors complain of how the cooperation with the iPhone Group goes, or moderators are stepping down because Apple does not want to see certain topics in the program. Now a French producer Apple is criticizing publicly because he sees a lack of advertising for TV+series-even though Apple’s great strength is great.

iPhone marketed great, TV+content does not

Opposite the industry sheet Variety said Alex Bergerthe show “La Maison” Produced for Apple that he would have liked significantly more here. In his opinion, marketing determines whether a show will be a success or not. For him, Apple is “perhaps the worst marketer in the universe”. The group promotes the iPhone, but bad for television productions.

A “great show” was made with “La Maison”. This was also a great success “in France and in other places in Europe”. But not in other regions. “(Apple) never applied. That drove me crazy.” When asked why he then did the show at Apple TV+, he said: “We had hope.”

“Apple shoots into the foot”

The problem is also a lack of experience, says Berger. “Apple TV+ had never produced a show in France before, and shows in other European countries.” However, this is not entirely true, so there are now several German formats, various from Spain, as well as the big hit “Slow Horses” from Great Britain. Berger continued to say that he was hoping that the spy nationals would “change Apple”. He and his team were “very frustrated”. They were wondering why Apple “shoots itself into the foot”.

He thinks TV+ is an extra that you “get with the iPhone”. The service is “a closed club and a smaller”. Apple produces “great shows”. “My criticism does not come from the artistic side, there they are very ambitious and also have the necessary money.” The problem is different: “Almost nobody will see the shows, which is just a shame.” Berger now hopes that Apple no longer believes that it is enough to produce good shows – without the advertising drum, nothing works in the current entertainment culture. “There are hundreds of shows, many more films, so many books, exhibitions and art that you want to see. Contents must be unmistakable.”