According to the report by consumer advocates: Apple changes Apple intelligence advertising

Apple still has to chew on his advertising campaign for the in-house AI system Apple Intelligence. After a total of three potential collecting lawsuits in California and Canada, the group now built On reference to the US consumer protection organization Better Business Bureau (BBB) his website after checking the advertisements. The central claim that the functions are “now available” was deleted. In fact, Apple had had to move important features to the coming year (or earlier).

Footnotes and small print

The “National Advertising Division” (NAD) of the BBB had examined Apple’s advertising and then expressed the recommendation to either do not further set up or change them. “The NAD came to the conclusion that Apple’s not further qualified note ‘now available’ (” Available now “), which is above on the Apple Intelligence website and on the detailed functional descriptions, conveyed the message in a reasonable manner that all listed functions-including priority notifications, image playground, gene moji, image and chatt integration Time of the market launch of the iPhone 16 and iPhone 16 Pro are available. “

Although Apple launched these functions in staggered software updates between October 2024 and March 2025, the NAD found that these claims were not always correct at the time of publication. The footnotes used by Apple and the small print were not sufficiently clear. Apple should not give the impression of offering functions that are not yet available.

Apple reacts, strokes “now available”

In a reaction to the NAD report, Apple has now deleted the “now available” from its US website. Instead stands there now: “Ai for the rest of us.” The NAD also criticized the marketing of non-existent siri functions such as onscreen awareness, personal context and the use of cross-app campaigns. “These claims appeared under the” now available “heading.” Apple informed the NAD during the examination that the Siri functions are not published according to the original schedule.

Apple stated that his information was then changed and disclosures were published. The group informed the Better Business Bureau that the statements of the NAD are contradicted in relation to the functions that are already available for the users, but they have been happy to cooperate with the group and will “now follow the recommendations”.